American Mastery with a Mexican Flair!
Bilingual Website for your Merida Hotel
Why you need a bilingual website for your Merida hotel
Does your local Merida hotel serve guests that do not speak Spanish? You may have noticed that some of your website traffic comes from a country (or many countries) where Spanish is not their first language. If you have answered yes, it is time to consider a bilingual website for your Merida hotel. A web designer in Merida can help you add bilingual properties to your website or help you build an entirely new site altogether.
Imagine if your whole website could reach a wider audience than just the local communities in Mexico. Of course, you want your fellow Mexicans to come to your hotel but since Merida is quickly becoming a mecca for new tourism, don’t you want them to be able to read your website more clearly? This way they can make informed decisions on where they will stay when they are visiting. And we know you want them to stay at your property.
If your potential customer visits your website, which is only in Spanish, they may understand pieces of what you are trying to show them through visual images but they wouldn’t understand the full experience of what you are trying to convey. They would probably get frustrated and move on to your competitor that has a bilingual site.
Since hotels and other accommodation providers are a destination for travelers, it seems like a logical step to create a website that speaks the language of those travel shoppers. Making your website accessible to everyone makes sense. Creating another version of your website in English means that you are automatically expanding the number of people that you can reach. Create an English version of your website and it’s now a travel resource for any English speaking customer who would have previously overlooked your site.
Your website will add value if it caters to more than one language for potential customers. You will turn them into actual customers more easily if you are speaking the right language that will lead them down the path to purchase. The odds of a non-Spanish speaking booking your property will increase if you make their visit to your website easier and more informative. This can be easily done just by adding another language to your website.
You know that your hotel doesn’t cater to just one language so your website should be no different. By catering to the needs of English speaking demographics, you can separate your property from the competition. You capture the attention of other users looking for a property like yours, which gives you a competitive edge. If someone from England is looking for a hotel in Merida and of their options, only one hotel offers their website in English, where do you think they are going to turn? You could be that one website!
So what do you need to do? You most likely will want to hire someone to help you attempt this unless you are a web designer yourself. A web designer in Merida will create bilingual content for your website, mobile site, Facebook page, etc.