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Merida Web Design for Services
Strategies for your service based business
If you live in Merida and you sell a service, you may be thinking about starting a website to promote your service based business. It is a different situation to have a website for your service business than it is to market a physical product. While almost all of the selling tactics from a website work for both a product or service based business model, there are a few unique challenges faced by those selling services. If you are looking for a web designer in Merida to help you, think about some of these scenarios before you hire one. You will be better equipped when the real work begins.
If you are interested in setting up shop in the virtual world to promote your service, there are some things you need to remember.
You are the product
When you sell a service, you are the product. You are selling yourself. Whether you are a housekeeper, landscaper, real estate agent, lawyer, etc., you are selling your time and experience with the promise of a particular result as opposed to a tangible product.
Your time is valuable
Someone who sells a physical product can store that product and ship it on demand. As a service provider, you can only do as much as your time allows. Usually, it means you are only limited to an eight hour day. So the more clients you agree to take on, the more your workload is building up.
You are local, but you are advertising global
You are using a global presence to attract local business. This means someone in Australia may stumble across your bed and breakfast in Merida. That’s awesome advertising, but they may not be ready to visit Merida right now so the point is moot. You need to attract the locals in order to get the traffic.
So what do you do to overcome these obstacles?
When you sell a service you are selling a relationship between you and the client. This means you need to spend more time and effort establishing your credibility and developing a relationship with your clients. You are the product.
Your business relies on referrals and repeat customers
This means you need to always follow up with customers. You need to know if they are happy with the job you did and what else you can do for them. You may ask if they know anyone else who may benefit from your service and if they would be willing to leave a testimony. Do not be afraid to reach out to remind previous customers that you are there. If you’ve done a good job, they won’t forget you.
People not only want to see proof that you are doing a great job for other clients, they also want to know that you are prepared to customize your service to meet their own unique needs.
The biggest difference between selling a service versus a product over the Internet is how you sell. When you sell a physical product, your site is designed to focus on how the product will solve their needs and benefit them. When you are selling a service over the web, the focus is on how you are going to solve their needs.